Introdans is an iconic dance studio based in Arnhem, known throughout Netherlands and Europe. They came to us with their design partner Alleburen to realise their new website based on their new brandbook. We took their fresh new design and conducted UX surveys, created Profiles, Stories and Journeys before wireframing the new structure and flows. We then brought all our ideas and research to life with a web design to match.

Introdans had many data channels that needed to be supported, both internally and externally, so we leveraged multiple APIs to build simple systems in the backend of the site, allowing syncing across all channels in real time within a singular interface. Finally rich content in Live Streaming and e-commerce was integrated to truly become a full service, singular system that empowered the management at Introdans to control their new digital home!