A small, full-service team that works closely with your team to achieve the growth you need.
Instance was founded on a simple idea: that a small, exceptional team can outperform a large, average one. We work with clients who share that belief - ambitious organisations that demand real thinking, real design, and real results. Not tick-box projects. Not templates dressed up as custom. And no relying on AI. We build products that are long term, things that sustainable, and delivery real results.
When you work with us, you work directly with the people doing the work. No AI Agents. No outsourcing. No juniors picking up the slack. Just a tight team, fully invested in your success.
The people behind the work
A deliberately small, hand-picked team of strategists, designers, and engineers. Every person who works at Instance was chosen for their craft, their character, and their curiosity. We're also very proud that almost every member of the team started as an intern before joining as a full time employee, and that we have 95% retention after 8 years.
we create Websites, web apps, tools & more
7+Years building digital experiences
We work with clients across Europe and Australia
12+Long term and ongoing clients
we have roots in the Netherlands, Australia, and Hong Kong
13+Countries our work has reached
we look after you long after we have launched your project
