Instance and POP have been partnered for more than 6 years. We've supported and helped them evolve into a leading skate culture brand with a high traffic ecommerce webshop, a flagship store in Amsterdam, and pop-up shops around the world. An international brand, Pop required a robust and targeted ecommerce solution and marketing tool with killer UX and data driven design. We used AI to boost their discoverability and ensure their products were cited by answer engines when prompted.

Since 2024, Instance has been LeapFrog Investments' digital partner, supporting their mission to empower industry leaders in Asia and Africa towards leaps of growth, profitability and impact. So far they have reached more than 342 million people through their companies, supporting 160,000 jobs & livelihoods across 30 countries. We’re proud to have an ongoing relationship with with LeapFrog for the Strategy, Design, Development & AI optimisation of their website, microsites and print, and look forward to continuing our partnership into the future.

Instance handled the complete digital overhaul for LUX Nijmegen, the largest arthouse in Europe featuring seven cinemas, a theatre hall, a multifunctional studio, and a café. As a cultural institution, LUX is known for its curated programming, thought-provoking events, and strong community presence. However its existing digital platform failed to reflect this identity and cultural significance – the website was outdated, difficult to navigate, and provided a frustrating ticketing experience.